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Marketing Analytics2018-10-03T10:06:46+00:00

Analance empower and enable marketing managers and decision-makers within any organization to analyze, visualize, and manage marketing metrics into consumable insights that validate and optimize digital marketing strategies. Using Analance, marketing managers can move beyond assessing website traffic reports and basic content marketing metrics:

  • Influence product success, design relevant campaigns, and predict customer demand and preferences more accurately.
  • Get real-time insights on customers and identify prospects by monitoring and unifying social media feeds like Twitter and Facebook.
  • Combine data from multiple disparate data sources for a single version of the truth for a true holistic view of your customer.
  • Build predictive models to visualize trends.
  • Grow into a data driven and evidence based business by making decisions optimal for your company and customer. Predicting website traffic based on historical trends, ads that have a higher likelihood of lead conversion, and links that result in more visitors.

Learn about how Analance has built analytics-based solutions for organization like yours.

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How Analance helps identify concerns before they become problems:

  • Identify ways to improve campaign effectiveness and optimize spend on marketing efforts by demand landscape mapping and prospect sourcing. Identify your past spend and compare it to revenue generated to increase profit and optimize spend.
  • Identify ways to improve data access and integration with Analance ADM.
  • Identify how to gain buy in from top management with interactive dashboards that connect instantly to results generated from analyses.
  • Identify drivers of motivation, purchase, satisfaction, lead conversions, and shifts in the market place by analyzing customer and competitor feeds from Twitter, Facebook, and other social media.
  • Identify influencers of Return of Marketing Investment (ROMI) and model it with all the algorithms offered by Analance Advanced Analytics.

  • Identify links between specific expenditures and marketing programs to deliver an accurate ROMI.

  • Identify the best channels to run your marketing programs through to get the optimal ROMI.
  • Identify likely responders to your campaigns with mathematical certainty.

Why CMOs and Marketing Managers like to use Analance

  • SaaS analytics platform that is truly self-serve allowing key key marketing decision makers to easily and quickly leverage advanced machine learning algorithms and data exploration capabilities that categorize, score, correlate and analyze data in minutes.
  • ML algorithms made easy. Step by step guided process is built to make it easy for all end users to master and fully utilize the platform in minutes.

  • Built to scale. Analance has a high data handling capacity which is supported by our benchmarking reports that support the growing needs of of your marketing department.
  • Leverage only what your business needs. Why invest in something you are not using? Add modules as you need them and access them seamlessly from a single pane with no integration required. Perform BI, data analysis, forecasting, and much more using just one platform.

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