Gain control over the buyer’s journey by identifying what motivates a visitor to buy your products. With advanced analytics, run ML algorithms on past user behavior data to identify opportunities and delight customers at the right time with the right offer.
Over the last decade, the retail industry has seen a revolution in the way it operates and serve its customers. Business strategy has moved from brick and mortar to online outlets to increase customer footprint and offer customers a more dynamic shopping experience. To make relevant product recommendations and personalize a shopper’s experience, it has become crucial to understand and identify patterns in customer choices.
Analance helps you become a data driven organization. Boost revenue margins, target customer more effectively, and create personalized outreach for a better return on marketing investment.
How Analance helps identify concerns before they become problems:
- Identify user behavior using advanced machine learning algorithms to predict what they will buy next, target proactive marketing investments, and increase conversions.
- Identify and predict buying patterns of similar customers and build powerful recommendation engines to cross sell at point of sale locations.
- Identify customers who are frequent visitors and convert them into buyers using dynamic pricing and personalized discount offers.
- Identify drivers of motivation, purchase, and satisfaction by analyzing Twitter, Facebook, and other social media feeds, and add meaning and value to your customers’ needs.
- Identify and derive actionable insights by generating meaningful visualizations. Gain visibility into the customer journey to strategically place decision influencers at relevant touch points.
- Identify links between specific expenditures and marketing programs to deliver an enhanced and personalized shopping experience.
Identify the best channels to run your marketing programs through to get the optimal ROMI.
- Identify likely responders to your campaigns and keep them engaged with thoughtful CRM measures.
- Identify ways to improve online campaign effectiveness and optimize spend on marketing efforts by demand landscape mapping and optimal prospect sourcing.
Why retail decision makers like to use Analance:
SaaS analytics platform that is truly self-serve allowing key decision makers to easily and quickly leverage advanced machine learning algorithms and data exploration capabilities that categorize, score, correlate and analyze data in minutes.
ML algorithms made easy. Step by step guided process is built to make it easy for all end users to master and fully utilize the platform in minutes.
- Built to scale. Analance has a high data handling capacity which is supported by our benchmarking reports that support the growing needs ofof the Retail Industry.
Leverage only what your business needs. Why invest in something you are not using? Add modules as you need them and access them seamlessly from a single pane with no integration required. Perform BI, data analysis, forecasting, and much more using just one platform.