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What is Big Data?
Big data is different from traditional data, which is found on typical data storage, servers, and SAN in a structured format. Big data is composed of semi-structured and unstructured data, which can pose a challenge for most businesses to sort through. Examples like traffic patterns, social media tweets/posts, call logs and sensor data are all recorded and can be analyzed to uncover hidden patterns, unknown correlations, trends and preferences. Big data helps reveal revenue opportunities, more effective marketing, customer service improvements, operational efficiencies and competitive advantages.