Predictive analytics solutions for the media industry

The value of algorithms and its impact on how the media industry operates cannot be underestimated. In the media industry, it is not only about spreading news or going viral. Being able to understand audience behavior and patterns has been a challenge that can be resolved with predictive analytics. Draw a better picture with machine learning techniques by analyzing the interactions that take place between your content and the audience.

Placing the audience first is the key to success in this industry and one way to achieve that is through understanding audience sentiments and behavior. Better cater to your audience with segmented, more niche content that is comprehensive, relevant, and enticing. With predictive analytics for the media industry, understand and measure how the audience will react to the content (text, audio, or video) to better develop and optimize how it can be further distributed and streamlined through social networks.

Media analytics use cases

Solutions - Media Dashboard - Social Media Sentiments

AUDIENCE

PREDICT
CUSTOMER BEHAVIOR

CUSTOMER
SENTIMENT ANALYSIS

CUSTOMER
EXPERIENCE

CUSTOMER
PROFILING

CHURN
PREVENTION

CONTENT AND DISTRIBUTION

TARGETED
CONTENT GENERATION

SOCIAL MEDIA
OPTIMIZATION

AD TARGETING

CONTENT
RECOMMENDATION

IMAGE
ANALYTICS

OPERATIONS

BRAND HEALTH

REVENUE
GENERATION

CUSTOMER
CARE COSTS

CUSTOMER
ACQUISITION

CRISIS
MANAGEMENT

Media solutions at a glance

ANALANCE SOLUTION :

With cluster models, predict customer lifetime value, likelihood of engagement, and even their propensity to purchase. With these insights and a 360° view of customers, effectively create segments and personalize content and campaigns to capture interest and provide a targeted user experience.

ANALANCE SOLUTION :

Determine the best time, strategy, and channel for posting content to suit different demographics, time zones, and content types. Extract insights from internal data (time spent online, page views) and external data (weather, trends) to determine when and where your audience will be receptive to your content in real time.

ANALANCE SOLUTION :

Drive your content strategy through predictive analytics. Rely on real-time insights extracted from customer historical data such as engagement rate, reading or skimming metrics, and social media posts. This way, you can determine the topics, content, and formats that are sure to capture your audience’s attention.

ANALANCE SOLUTION :

Set up a content recommendation engine that present the right content in front of the right people at the right time. Through a market basket analysis, drive user engagement and dictate the appropriate content. With predictive analytics, ensure your audience receives suggestions that appeal to their interests.

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Why enable predictive analytics?

ADVANCED AND AGNOSTIC

Optimize decision-making and business processes with one analytics platform that scales from BI to Advanced Analytics. Reduce costs and the security risks of having multiple solutions.

PREDICTIVE AND ACTIONABLE

Out-of-the-box ML algorithms make it easy to explore data. Get visibility into future outcomes and extract valuable recommendations to inform business strategies.

AUTOMATED AND EASY

A simplified UI allows citizen data scientists to model and visualize data effortlessly. Discover patterns and find opportunities in your data using smart tools with built-in ML capabilities.

ENABLES AND EMPOWERS

Change how executives, analytics leaders, business users, and data scientists work with data. Reduce long hours and repetitive work that’s prone to error.

Analance empowers organizations with data analytics for better storytelling and predictive insights that help scale business outcomes.